BEHIND THE SCENES of BMW 6

This adrenaline gushing project, packed with all dimensions of creation from design, shoot, cgi and graphics (albeit burning all midnight oils) was just so exciting to a very rewarding finish.

Here’s a quick insight through the journey

Working as a film and creative director, the work on the project begins at the very start: a film and creative concept which extends the brand’s ethos and highlights product’s signature values and selling points.

Once we finish the brainstorming and creation of the concept on paper, we move to the screens to craft it. Bring that filmmaker’s vision alive. In this case we started with the art direction of the set, since it was to be designed and constructed from scratch, and realised in cgi.

We started sketching on paper and live time converted to the softwares, which is an expensive and time taking ordeal – but since I always believe in doing the very best possible for a project and leaving no stone unturned, we put in as many hours in until we were satisfied – then moving forward. While I was planning the shoot on the parallel, noting down ideas and the fine details to execute.

There are always some challenges to a project, no matter how well its planned and that makes it the beautiful art of the journey, the unique and memorable experience of the project.

There was a delay for brand availability due to covid, and our process time got squeezed by weeks! But, we all were so passionately driven to deliver, the whole team, production teams, designers, editors, cinematographers – every single person worked so enthusiastically night and day, at every step of the way.

From graphic development, production and logistics, set construction, scripting, photography and filming to all the post production magic with editing, sound and graphics etc, to bring that vision to life.