“ the dubious pink camouflages
the softness of the petals, the prick of the thorns
while the air is heavy with juice
of fragrant pain.
Can you see it bloom? “
Client
Gucci
Role
Photography | Creative Direction

What we did
Captured the invigorating fragrance in its essence,
wrapped in a delicate embrace
with the glint of summer
tropic and fresh
Gucci blends while it blooms.


BLOOM
(n.) a beautiful process of becoming.



